- August 7, 2014
- Posted by: John Fischer
- Category: Accredited Investors
Finding Accredited Investors Doesn’t Have to Be Difficult
If you need help finding accredited investors, you are not alone. This is an exclusive group of investors, and they are impossible to identify by looking at the size of their home or job title. In order to be considered an accredited investor, you must meet specific SEC criteria that says a person needs to make $200,000 a year as an individual or $300,000 a year with their spouse for the past two years. If an investor doesn’t meet the income criteria they can qualify by having a net worth of $1 million or more, excluding their primary residence.
Since there is no way to identify investors based on their job title or where they live, companies and entrepreneurs can spend a lot of time looking for leads. Finding accredited investors can be difficult if you are just starting out or don’t have a large personal network. One way to locate them is through referrals from bankers, CPA’s, and lawyers since they may be privy to information on their client’s financial standing. This, however, takes time and the other party has to be willing to make a referral.
Finding Accredited Investors is Much Easier if You Simply Buy Lead Lists from the Right Broker
In this scenario, someone else has already done the work to find and qualify investors so that you don’t have to. You can purchase a lead list here from AccreditedInvestorLeads.com or Salesleads.tv. This list can be sorted by geography and demographics which furthers your chances of success. For example, if you are raising money for a local company that is addressing local issues, you should start by reaching out to investors in that area. The more relevant your offering is to those you are calling on – the better. You can also have an accredited investor lead list sorted to target people that are interested in a specific industry, for example, oil and gas leads.
Once you have obtained your list you can start making calls and reach investors directly. When you reach someone, you have a short window to make an impact and peak their interest. In order to do so, make sure that your sales pitch is solid and that you have facts at hand that can back up your claims. These investors are typically educated and sophisticated so expect some hard questions. It may help to have some information sheets in front of you so that you can easily access facts and reference where they came from.
Keep in mind that not every investor will be interested or have the liquid capital available to invest. When this is the case, make sure to ask for a referral to other investors they think may be interested. Finding accredited investors is easy when you start with a list and use that list to grow your personal network. You may be surprised how many people are willing to make that next referral.