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Find Accredited Investors the Easy Way

If You’re Trying to Find Accredited Investors, Here’s the Easy Way to Do it.

Many people spend years building up their referral network in order to create a stable of potential investors. This is an option and one that should be included in your long-term strategy. It should include local influences and people like bankers, lawyers, and CPAs. While effective, this does take time and is not ideal for people that need to raise money quickly.

When trying to find accredited investors, start by ordering a lead list from or By purchasing a lead list, you will cut down on the amount of time you spend searching for qualified prospects and increase the amount of time you spend speaking with prospects. This is a highly specialized list and one that could take you years to formulate on your own. It is also important to note that just because someone was accredited at one point in time, does not mean they are accredited now. The SEC changed the definition of accredited investor to remove the value of a person’s primary residence from the net worth equation. When this happened, many investors became disqualified. As a result, old lists may no longer be accurate, especially in areas of the country where people were “house rich”.

When ordering your lead list, you can specify additional criteria that go beyond them simply being accredited. This includes geographic location, an important factor when trying to reach local investors. You can also specify gender and other criteria that you feel may be important to the overall deal. The more you can breakdown the type of investor that may be interested in your offering, the better your chances are of making a successful sales pitch.

Prior to calling accredited investors, make sure to have your pitch down. These are not novice investors or people that have recently come into money. These are people that earn a good living and have a higher than average net worth. They are by definition sophisticated and are likely to ask detailed, probing, and intelligent questions. Calling these investors without doing your homework is unwise. You should know everything there is to know about your industry, market conditions, and the deal itself. If they ask something, you need to provide an intelligent answer that is backed up with facts if you want to close the deal.

In addition to ordering a custom lead list, you can find accredited investors by asking for referrals. When you have a lead on the phone or are meeting in person, ask if they know of anyone else that may be interested in investing in your offering. Since they have already taken the time to speak with you, they clearly see some level of value in what you are presenting. Asking for a referral is a natural next step that can lead you to additional investors and help you to raise more capital.


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Do Crashes Impact Investors?

In the wake of the Malaysian plane crash over the Ukraine, many are wondering how this terrible tragedy will shape our world. The extreme loss of life is stunning and simply unbelievable. In total, 298 people are dead after the commercial aircraft was shot down with an antiaircraft missile. The damage was staggering as the plane exploded, crashed and burned. The question is, do crashes impact investors?

The world is waiting for details to emerge regarding who actually fired the missile and how they secured it. The crash took place in the area of Ukraine that is controlled by Pro-Russia separatists but so far everyone is denying responsibility for the crash. Ukraine is pointing to the separatists and calling it an act of terror. A world away, the plane crash has additional implications.

Accredited investors are always leery when a worldwide catastrophe happens due to its ability to impact the overall financial markets, which slid after news of the crash. Many investors prefer to keep a portion of their portfolio in private companies that are not directly impacted by the rise and fall of the stock market.

With any terrible tragedy there is also an opportunity for renewed innovation that can prevent it from happening again, something accredited investors can help to make happen. The notion that terrorists could obtain an antiaircraft missile and shoot a commercial airliner out of the sky has the ability to completely transform air travel. The TSA that has been taking away water bottles and toothpaste for years may soon become obsolete given the ability of terrorists to harm a plane without ever setting foot on it.

Accredited investors should look for opportunities to invest in technology that can keep commercial aircraft safer. Innovation often comes from private companies stepping up in response to the tragedy, need, or demand. One such as this, will clearly lead to a marketplace demanding to be safe. Additionally, it is safe to speculate that money will need to be direct towards defense. We have been steadily disarming but as terrorist become more sophisticated, the U.S. will be forced to respond by finding new ways to protect its citizenry. While these projects are likely to very large in scale, they often start small with a local company of inventors, scientist, and innovators.

Companies that are in this marketplace now should analyze their current portfolio to see if there is a way to apply their existing technology towards the airline or defense industry. If so, now would be an excellent time to create a private placement and start raising money for further exploration. By using Regulation D Rule 506c, you can raise an unlimited amount of capital from accredited investors without needing to register with the SEC. You can also advertise the offering to the general public so long as you only accept funds from accredited investors. This provides a way to quickly put an offering together and starts raising money before the marketplace becomes saturated with companies looking to improve airline safety.

Companies that want to raise money can get a boost with accredited investor leads. You can purchase a leads list from and start speaking with investors right away. In the meantime, the world will wait for more information on what really happened over the Ukraine.

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Tips for Finding Accredited Investors

Raising money through a private placement is an excellent source for obtaining capital. In order to get started, most companies need help finding accredited investors. This is different from going public, where companies can market their offerings and anyone with a savings account can buy shares. Private offerings through Reg D are generally only available to accredited investors, which are a select group of high income earners or high net worth individuals.

The SEC defines accredited investors as someone that has made $200,000 a year for the past two years and is likely to continue, or makes $300,000 combined with their spouse. Investors can also qualify by using the net worth standard. They must have a net worth of $1 million or more excluding their personal residence. This is an elite group of income earners and investors, making it difficult to target them unless you know how.

Here are some tips for finding accredited investors:

  • Buy an accredited investors lead list. You can purchase a list of investors that meet the income or asset qualifications and sort it geographically or using other filters you wish to have applied. Purchase a list from for an accurate, up to date lead list that you can start calling from.
  • Attend angel investment group meetings. Most areas have angel investment groups. These are groups of accredited investors that come together to listen to presentations from businesses and entrepreneurs, evaluate deals, and discuss investing. Many of them are niche based and prefer to invest in a specific industry while others like Keiretsu Forum hear from a broad range of businesses. Before presenting, it is wise to visit as a guest so that you can get a feel for the set up and type of investors that are in the room. Once ready to present, these forums typically charge a presentation fee and require you to make a presentation and pitch in front of the group at a regularly scheduled meeting. This can be effective, depending on who is in the room and whether they are interested in your deal type. As a general rule of thumb, angel investors prefer to invest in local companies.
  • Network. Reach into your professional network of lawyers, CPA’s, and bankers to see if they know investors that are actively looking for deals. Since they are intimately involved in their clients transactions and finances, they will often know how people are allocating their funds and may be willing to set up a meeting for you. This is a very personal so it may take time to establish the relationships with both your referral network and their clients.
  • Marketing. If you use Regulation D Rule 506c, you can advertise your offering. The general solicitation rule has been lifted for this offering type which enables you to use your website, social media, local newspapers, etc. The key is that you must disclose that only accredited investors are allowed to participate.

The fastest and easiest way for finding accredited investors leads is to purchase a lead list. It reduces the amount of time you have to spend networking and shaking hands to get you right to the decision makers. All you need to do is create an amazing sales pitch and pick up the phone.

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Real Estate Investor Leads for Your Private Placement

Real Estate Leads

You can use real estate investor leads to raise more money for your private placement. Real estate professionals and developers have experienced great success using Reg D private offerings to pool investment capital to purchase or build properties. Raising money from local investors is an excellent option for both the real estate professional and the investors themselves. Private offerings give the investor more control over the deal and the ability to vet each and every property before deciding to invest, an improvement from investing in REITs where properties are lumped together, and there is no ability to analyze each one.

Investors in real estate private placements, also have the opportunity to get to know the other owners and property manager. The additional communication ensures that investors are able to express their opinions and concerns to someone that is directly involved in the property, rather than simply managing the investor relationships. As a real estate professional, it is your job to communicate these benefits so that investors understand the value of participating in your opportunity.

In order to reach real estate investors, you need to have a way of obtaining real estate investor leads. You can purchase a current lead list from that can be narrowed down to your specific geographic area. This is ideal for professionals that want to work with local investors. If requested, the list can be national as well. By purchasing an up-to-date, qualified investor lead list, you will spend less time searching for leads and more time closing them.

When calling real estate investor leads, it is important to be the knowledge expert in what you are promoting. These investors are typically real estate savvy and have either owned, operated, or invested in real estate before. Expect them to ask detailed questions and use industry jargon that you would not hear from the average person. As such, you need to know the following prior to picking up the phone:

Real Estate Investor Leads for Your Private Placement

Real Estate Investor Leads for Your Private Placement

  • Type of real estate deal. Are you raising capital to acquire a property that has already been renovated and leased up? Are you planning to renovate the property and raise rents? Is this a brand new build? Tell the investor what type of real estate deal this is so they can understand what the process will look like.
  • Property type. Many real estate investors only invest in a particular property type or asset class. They stick with what they know because it is something they understand. If, for example, you are promoting a new industrial park you should know everything about that property type so that you can intelligently engage in conversation.
  • Know the market. You should study the market and understand current vacancy rates, price per square footage, maintenance cost, how long it takes to lease up a property, etc. The more you understand about the local market, the better. Remember, most states do not have one single market. For example, the vacancy rates in Miami will be extremely different from those in Sarasota.

Once you have studied the industry and the particular property you are promoting, it is time to pick up the phone. Call real estate investor leads and make your pitch. Answer questions with as much detail as possible and remember always to follow up in a timely fashion.

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How to Create an Accredited Investor Questionnaire

In order to stay in compliance with the SEC, most Reg D private offerings require the company to work with accredited investors that complete an accredited investor questionnaire. The SEC defines an accredited investor as someone who has made $200,000 as an individual and is likely to continue to do so or a couple that has made $300,000 combined.  Investors can also qualify by having a net worth greater than $1 million, excluding their primary residence.

As a compliance best practice, companies should require each investor to complete an accredited investor questionnaire prior to transferring any shares or finalizing the investment. This document should be kept on file in case the SEC ever launches an investigation.

There are two types of certification or questionnaires: self-certification and third party certification.  Investors participating in Reg D Rule 504, Rule 505, or Rule 506b can self-certify or complete a company provided form.  Investors in offerings using Reg D Rule 506c need to have their status certified by a third party like an attorney, CPA, or a company representative that has reviewed their financial documents.

If you are creating your own accredited investor questionnaire, here is what you need to include:

  • Statement of confidentiality.  Investors need to feel confident that you will not share their private financial information with anyone outside of company officers, or the SEC if required to do so.
  • Statement as to why the form is needed.  Disclose your offering type and any requirements placed on the company by the SEC that pertain to the specific document.
  • Why the investor is accredited.  Many companies elect to use system where all of the exemptions are listed out, and the investor simply checks the applicable box.
  • Type of investor.  There needs to be an area for the investor to identify if they are an entity, individual, or investing with their spouse.
  • How the investments will be held.  For example, individually, jointly with their spouse, or as tenants in common.
  • Statement of accuracy.  The investor must make a statement that the information they provided is true and accurate to the best of their knowledge.
  • Signatures.  Each investor needs to sign the certification.  If the investment is coming from an entity, it must be signed by an officer or employee with the ability to bind the company and must also contain a line for their title to be written.  If the investment is coming from a married couple, both people must sign the form.
  • Personal information.  The accredited investor questionnaire must contain personal contact information that includes:

o   The name of the investor (individual or entity)

  • If an entity, the name of the person binding the company and their title

o   Address, physical and mailing along with business address

o   Contact phone number

o   Email address

o   Spouse information (same as above)

o   If an entity is investing include:

  • State of organization
  • State of principal office
  • Contact person

When creating the accredited investor questionnaire create a separate document or additional for the verification process for offerings under Rule 506c.  Each financial item that an investor attests to needs to be verified unless they provide third party certification, which you can keep on file in its place.

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Accredited Investor Lists and Reg D

Use accredited investor lists and raise money by issuing a private placement memorandum under Regulation D.  This is an exemption from registration with the SEC that allows companies to raise capital without doing the paperwork that is required to go public.  Under Regulation D, there are several rules, most of which require companies to work with accredited investors.

An accredited investor is defined by the SEC as someone that has made over $200,000 on their own in the past two years or someone who has made $300,000 jointly with their spouse.  They may also have a net worth of $1 million outside of their personal residence.  It can be difficult to identify this type of investor because there is no way to know how much money someone makes when you meet them.  You can obtain accredited investor lists from  This is a tool you can use to reach the right type of investors and start raising money.

Reg D and a Private Placement Memorandum

Regulation D has several distinct rules that you can use to raise capital.  There are advantages and disadvantages to using each one, so it is important to consider your goals prior to deciding which rule you want to use and issuing your private placement memorandum.

  • Rule 504. This is designed for small companies that are trying to raise $1 million or less in a calendar year.  The disclosure requirements are low, and a limited number of non-accredited investors may participate.
  • Rule 505.  Companies can raise up to $5 million using this rule.  This is ideal for mid-sized offerings and companies that need to raise more can always do another round in the following twelve months.  You can use accredited investor lists to identify potential investors.
  • Rule 506b.  This has been the most common rule used when raising money simply because there is no cap on what you can raise, and it provides protection against blue sky laws.  Only sophisticated and accredited investors can participate.
  • Rule 506c.  This is a new rule that the SEC created in response to the JOBS Act.  The big difference is that companies can advertise their offering and only accredited investors may participate.  There are stricter rules for verifying someone’s accreditation status and earlier filing deadlines.

Once you know which rule you want to use you can issue your private placement memorandum.  This document should contain the following information (at minimum):

  • Background on the company
  • The leadership team
  • What you are doing currently
  • What you will do in the future
  • How much money you are trying to raise
  • What you will do with that money
  • What an investor gets in exchange for their investment
  • Financial data, both current and projected
  • Market conditions
  • Marketing strategy
  • Operational strengths
  • Risk factors and disclosures

Include as much information as you need in order to tell your story and give accredited investors information on why they should participate.

With your accredited investor lists in hand, start calling investors.  Use the initial phone call to establish a relationship and get them excited about your opportunity.  When they want to know more information, you can provide them with your private placement and walk them through the closing process.

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506c Companies are Raising Money

With the SEC lifting the ban on general solicitation, 506c companies are raising money and recruiting new investors.  Regulation D is an exemption from registration with the SEC.  Within Reg D are several rules, including Rule 506.  After the JOBS Act was passed, the SEC created Rule 506c to be a unique exemption that would allow companies to raise money without registering and be able to advertise their private placement at the same time.  Previously, companies were only able to advertise once the deal had been closed to investors.

This important change has made it possible for companies to expose their offering to a wider group of investors.  Instead of being confined to their local investor community, they can now comfortably advertise to investors throughout the United States.  The key is that they need to be accredited investors.  A company using Rule 506c can only accept money from verified accredited investors, or they can lose their exemption.

In order to start raising money, 506c companies need to create their private placement and all of the disclosures that go with it.  Once the private offering has been prepared, the advertisements need to be prepared as well.  These need to be submitted to the SEC before they are made public.  The SEC wants to keep them on file and may or may not comment on them.  The company also needs to register in the EDGAR system before advertising the offering.  This is a change from the traditional Rule 506, where a company could register in the system after an investor was ready to participate.

While 506c companies can advertise the advertisements all need to state that only accredited investors can participate.  With this in mind, it is wise to maintain the traditional investor cultivation of one on one meetings and calling from accredited investor leads as well. Consider these traditional activities as a good way to build your base of investor, while advertising can attract investors to push the raise over the top.  It is unwise to focus on one strategy alone but combined they can make a dynamic impact.

There are several ways to advertise the offering, including:

  • Print Ads.  Buy ad space in investor newsletters, publications, and magazines.  By targeting your ads in places where accredited investors are likely to be found, you will have greater success. Remember that this is a specific audience.
  • Radio.  You can take out radio ads in your local community and may want to promote an informational event that people can attend for free.
  • Television.  While an expensive form of advertising, this market is now open to 506c companies.
  • Online.  Announce your offering on your website and social media pages.  This will give you good exposure with your existing customer base, people that know you and may be interested in supporting you.

The market is wide open to raise money and attract accredited investors.  Leverage this opportunity to expand your investor base and close more deals.  Just make sure to stay in compliance along the way.

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Maximize Your Private Placement Leads

If you are looking to raise money, private placement leads need to be part of your tool kit.  Every year companies raise more money through private offerings than they do on the stock market.  This is fantastic news for business owners and entrepreneurs because it shows that there is an appetite for off the market deals.  The key is reaching the investors that can participate.

When raising money, it is important to determine which vehicle you are going to use.  The Securities and Exchange Commission offers several exemptions from registration.  By using an exemption you will file less paperwork, spend less money, and start raising money faster.  The most commonly used ones are found within Regulation D.  Within Reg D there is Rule 504, Rule 505, and Rule 506.  Each one of these rules has specific guidelines for who can invest in the offering, with them geared towards Accredited Investors.

When searching for private placement leads, look for accredited investor leads.  These are people that meet the SEC’s requirements for being able to invest in all types of private offerings without restriction.  When you work with accredited investors, you have a better chance of staying in compliance and avoiding issues with the SEC down the road.

Where can i purchase private placement leads?

You can buy private placement leads from  Once purchased, you need to have a strategy for maximizing your lead list and closing more deals. It starts by understanding the value of your offering.  What opportunity are you presenting to investors and how will it deliver direct value to their lives?  If you cannot clearly articulate that within thirty seconds to a minute, your sales pitch is dead.  Investors need to know what is in it for them first.

After you have explained the value of your specific deal, it is important to discuss the overall industry opportunity and how you are uniquely positioned to take advantage of it. Investors want to know that there is an opportunity here and on the horizon.  It is a good idea to have industry facts and bullet points written out before you make a call or schedule a meeting.  Your job is to be the industry expert and to understand every reason why this particular opportunity can benefit from current industry trends. The more knowledgeable you are, the more confidence investors will have in you and your company.

Cultivate your private placement leads by following up with people.  Once you have made initial contact try to get them excited enough to want more information, request a meeting, or copy of your private placement.  The goal is to keep your leads engaged while you walk them through the process.  Many leads are lost not because the investor isn’t interested but because they weren’t followed up with.  Use a tracking system to document whom you spoke with, when, what was discussed, what the next steps are, and when to follow up.  Continue to cultivate your leads list as you walk investors through the closing process.

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Find Accredited Investor Leads

If you are looking for accredited investor leads you can purchase them at  Whenever you look for a lead list, it is important to narrow down your requirements as much as possible.  That way you will be able to reach prospects that are most likely to be interested in your offering.

Before you order your lead list consider the following:

  • What geographic area are you targeting?  Depending on how you structure your private offering will determine, in part, what area of the country you should target.  For example, with an intrastate offering you can only work with investors that are located within the same state as the business.  If you are looking to raise money for a business in a localized industry, you should also stick with investors that would be familiar with that local issue.
  • Demographics.  It is important to consider the demographics that you want to target for prospective investors.  Ask your team if your product, service, or opportunity would appeal more the men or women.  Is there a specific age group that would get excited about your opportunity?  For example, if you are raising money for an emerging industry you should target people that statistically are more open minded towards new trends.

By building an ideal investor profile, you can attempt to match your lead list as closely as possible to your ideal investor.  This will save you time and energy when speaking with people and help you to increase your closing ratios.

You can also find accredited investor leads within your local community.  Start by making presentations at your local Angel Investment Club.  The people that belong to it are mostly accredited investors that are interested in investing in local companies.  At times, there may be a small fee to present but you will have the opportunity to make a live presentation to a room full of investors.

Networking is another way to find accredited investor leads.  Speak with your local bankers, lenders, CPA’s, and financial advisers about your particular investment opportunity.  Talk about your industry and the future of it while helping them to understand why your investment opportunity is so exciting.  While they may not be able to invest, they may have clients that can and would be interested. Ask for them to introduce you to other people that they know.  Set up face to face meetings for investor presentations.

Every time you meet with a prospective investor, or have a good conversation over the phone, ask if they know anyone else that would be interested in your opportunity.  Investors themselves can be a great source of leads.  They often share information within their own community and when one investor is excited you could get other ones excited through their personal recommendations.

To get started, simply contact to order your accredited investor lead list.  Develop a script and start making calls.  Use these introductory calls to get people interested enough to want to view your material and make an appointment.

accredited investor leads

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Making the Most of the 506c

You can raise more money by using the 506c opportunity.  When the JOBS Act passed it had a provision that included people being able to advertise their private offerings.  The SEC responded by lifting the ban on general solicitation under a newly created rule, 506c.  This gives companies and their representatives the ability to market their offering to the general public as long as it is made clear that only accredited investors can participate.

In order to make the most of the 506c opportunity you need to create an advertising plan that exposes your offering to the maximum number of potential investors. You can approach it from two perspectives, advertising in areas where you know investors frequent or advertising within the industry niche that our company operates. Your advertisements can be broad or specific but must include language that only accredited investors can participate.  If you accept any money from a non-accredited investor, you will be in violation of the rule and could waive your entire exemption.

Here are ways to advertise your 506c opportunity.

  • Online.  You can place information about the offering on your website and invite viewers to contact your internal employee or investment representative for more information and to request a copy of the full private placement.
  • Social Media.  Using Facebook, Twitter, LinkedIn and Google+ can all be effective ways to spread the news about your offering.  You are able to narrow down your advertisements based on niches and geographic location.  This is ideal for companies that are looking to build an investor base within their community.
  • Magazines.  You can take out advertising space in magazines that are geared toward investors and industry groups.  There are specific publications that are geared toward accredited investors that could be useful in your efforts.
  • Radio.  If you have demographic data on your ideal investor, you can reference that data against the demographic data for local radio stations.  Run ads on stations that your demographics listens to.
  • Mailers.  You can buy a lead list of accredited investors and send them out a mailer or postcard with teaser information that makes them want to call and request a copy of your offering documents.
  • Phone calls.  Calling investors on the phone is still an effective way to reach people and get them interested in your offering.  When looking to make the most of the 506c opportunity do not take calling off of our list.

This is a unique opportunity to widen your investor base.  People that you never had the opportunity to contact are now available for you to reach through traditional advertising methods.  The key is to ensure that you are in compliance.  When using 506c the SEC requires you to file a Form D with EDGAR before you ever start advertising.  This is different than normal where you can talk about your offering but are not required to file until you are ready to raise money.  If you fail to meet this requirement, you are in violation and can lose your exemption.  Take advantage of the 506c opportunity by running a thorough marketing campaign and staying in compliance.


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